Fractional, On-Demand Business Support
We help ambitious brands enter new markets and scale with experienced, real-world commercial leadership.
Maya Tan
Managing Partner
Who We Are
Real, no-nonsense business support
Watt & Co. is a boutique Singapore-based consultancy providing strategic, premium business support for scaling enterprises in APAC and beyond. Led by Maya Tan, we deliver confident, hands-on fractional leadership for ambitious brands expanding globally. Maya brings over a decade of experience in guiding APAC businesses through global expansion and transformation.
"We listen, understand the brief, and get to work."
6+
Years in SEA
30+
Brands Scaled
5
Markets Served
What We Do
Tailored Solutions for CPG & FMCG Brands
Leveraging our deep experience in Southeast Asia to help global brands expand their market presence effectively.
Market Entry Strategy
Comprehensive market analysis and custom entry plans for brands looking to expand into Southeast Asian markets.
- Market Research
- Competitor Analysis
- Route-to-Market Planning
- Growth Forecasting
Fractional Commercial Lead
Experienced leadership without the full-time costs. Get the guidance your business needs to scale effectively.
- Sales Leadership
- P&L Management
- Revenue Growth
- Channel Optimization
Brand & Distribution Ops
Strategic development and operational management of your brand across diverse markets and channels.
- Retail Operations
- Distribution Network
- Merchandising
- Supply Chain Oversight
Southeast Asia Expertise
Navigate the complexities of diverse Southeast Asian markets with our local knowledge and experience.
- Cultural Insights
- Regulatory Navigation
- Local Partnership
- Market Expansion
Who We Work With
Brands That Trust Us
We partner with ambitious consumer brands looking to establish and scale their presence in Southeast Asia.
Atlas Robotics
AI-powered automation solutions for logistics and manufacturing.
Verde Renewables
Sustainable energy systems for urban and rural communities.
Nimbus Fintech
Digital banking and financial inclusion across Southeast Asia.
"Watt & Co. delivered the clarity and drive we needed to break into new markets."
Aditya Rao
CEO, Atlas Robotics
Case Study: Atlas Robotics
Automating Logistics for Global Scale
Atlas Robotics partnered with Watt & Co. to scale their AI-powered logistics automation from Singapore to Japan and Australia. As their strategic advisors, we designed a go-to-market strategy, built key alliances, and accelerated deployment in new markets.
Store Count Growth
Expanded from 85 to 250+ locations in 12 months
New Market Entry
Successfully launched in Malaysia and Hong Kong
Revenue Growth
+68%Client Since
2021
Let's Talk
Ready to Scale Your Brand in Southeast Asia?
We work with founders and brands looking to grow in Asia. Let's have a conversation about your goals and how we can help you achieve them.
Email Us
hello@wattandco.com
Location
Singapore
Schedule
Book a discovery call